Critic Reviews

Shapiro seems far more invested than his subject in telling the story, which sometimes makes the film feel a bit underhanded.

In engaging but not always satisfying fashion, Jody Shapiro's film reveals the man behind the logo to be a taciturn, plain-living refugee from city life and an unlikely globe-trotting corporate spokesman.

[A] thin but engaging portrait.

Shapiro fails to sell Shavitz as the “wise and wry, ornery and opinionated” figure the press notes promise. No opinion, wise or otherwise, is uttered by this rustic quasi-eccentric, let alone a green ethos.

The film offers some diverting background on the man.

The film, by Jody Shapiro, seems so hagiographic that when it finally gets around to its 20 minutes’ worth of interesting stuff, you’re not sure whether to trust it.