Critic Reviews

With a cavalcade of hilarious bits, inspired cinematography, and a willingness to earnestly be about something, The Moment serves as a bold reinvention of a mockumentary genre that, until now, was content to stick with pithy jokes.

Even if you don’t know her music, the film still works an acidic sketch of fame.

A wry, sharp and never self-serious take on pop stardom.

A blistering take-down of the social media-driven celebrity culture, The Moment combines the anxiety-inducing mayhem of If I Had Legs I’d Kick You and the omnishambles clusterfuck of The Thick of It. It works because the satire’s coming from inside the house.

Refusing to take itself too seriously, this spirited contemporary period piece captures some of the insanity that was brat summer – but crucially reminds us there’s something to be said for knowing when to leave the party.

While it’s not a complete home run – it is a wee bit too long and certainly not as funny overall as it should be – in the end, it delivers. Because, love it or hate it, this film will linger with you. You certainly won’t forget Aitchison’s stirring performance.

It will be catnip for fans of the music star; others will find various aspects — such as the psychedelic flashing title cards — hugely annoying. Charlie XCX however, comes off well, feisty and self-deprecating. She never plays the victim. As the film concerns getting the fame one seeks and then disparaging the high cost of that fame, it’s a fine line to tread. She does it well.

The Moment works best when examining the creative tensions between people with different agendas, the small passive-aggressive tensions and second-guessing generating the ripples of conflict. But perhaps Zamiri felt those stakes were too small.

It’s honest about the deception that is inherent to celebrity, confronting us with one compromise after another, building to a pitch-perfect finale needle-drop over a captivating monologue that elevates the comedy into a work of grand, messy ambition.

A little more full-throated absurdity and humor would've been a great step for the film to take. Ultimately, The Moment is a delightful spotlight for Charli XCX as an actor, and the concept itself finds some playful ways to expand on the lore of of her massively successful album. "brat" is dead. Love live "brat."