Ritchie is excellent as the cold, biting art dealer – the move away from British sitcoms suits her – while Joe’s uncharacteristic vulnerability gives Badgley’s sinister voice-over a new edge. Both elevate middling material to a level of maturity the story doesn’t always demand, turning what could be one of the most unwatchable series on TV to one of the most gripping.

The show is at its sharpest and best when it gives Joe’s phony attempts at the personal transformation a rest and instead lays bare the injustice, cruelty, and, yes, campiness and dark comedy of the world.

The first five episodes are entertaining but mostly serve as an exposition-heavy launchpad for the second half of season four, which arrives on March 9. Hopefully, those last five eps pay off.

You succeeds in giving the audience the shocks and gore that we’ve come to crave, while Badgley is as compellingly sardonic as ever as the sullen leader of this ensemble cast. ... But that’s not enough when so many of the characters feel like ciphers floating around a hilariously unrealistic depiction of London.

“You” has already wrung an impressive amount of mileage out of its concept, getting the audience to identify with – if not necessarily root for – a suave, murderous stalker. Yet while the fourth season begins in characteristically twisty fashion, before it’s over the Netflix hit feels dangerously close to jumping the shark, having become a bit too cute for its (or Your, if You prefer) own good.