Celebrity Bear Hunt

Netflix has overall done its job well. Celebrity Bear Hunt is fast, the contestants are surprisingly funny and the jeopardy – if the third episode’s trailer and tabloid reports of the injuries and near-misses during filming are anything to go by – is real. Or at least more real than usual.

Much of it feels like the challenges in The Traitors without the rest of the game. What’s more, in her infrequent appearances Willoughby lacks the sass and spirit of Claudia Winkleman or the irreverence of Ant and Dec, leaving the best part of an hour an episode as hard work.

Celebrity Bear Hunt is kitsch without being camp, and overcooked where it ought to be raw.

Holly Willoughby is too friendly as host, giving off a cosy, supportive vibe rather than building tension. The celebs certainly don’t look like they’re particularly suffering and most seem like they don’t want to be there.

Celebrity Bear Hunt‘s gameplay is a bit confusing, and it would be just fine as a celebrity survival competition without the presence of Bear Grylls, who just seems to slow things down.

Absolutely nothing about the show works. There is no jeopardy, there are no stakes.