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So, yeah. Not for me. Which is a shame, because I'm certain that if I kept playing, I'd keep finding more things that made me laugh or smile or spark more curiosity about the town's mysteries, but I'm not willing to push through any more of this cold and oddly soulless churn to see them right now. As a functional open map, it's a treat-sprinkled diorama. Static and mundane. As a management sim, the busywork is simultaneously so insistent and so lacking in complexity or choice that I ended up on a sort of trudging, mildly annoyed autopilot, like an underpaid shopping centre security guard on a deflated Segway. Deflating to say the least.
To be sure, most of what goes on in Promise Mascot Agency is utterly insane if you view it with any kind of detachment. This game is unquestionably bonkers. But it’s also the kind of game you can sink your teeth into in many, many ways, and if you want a unique experience, Promise Mascot Agency offers exactly that.
It may not be everyone’s cup of tea, but for those looking something unlike anything else out there, Promise Mascot Agency offers a bizarre flavor of storytelling that feels inventive and fresh. It doesn’t have the staying power to keep its repetitive gameplay interesting throughout, but the richness of the world and unapologetic insanity more than make up for its excesses.
10
ashrunner
Most fun I've had with a game in years! It's like Yakuza 0 substories cranked to 11, but the cash crunch still gives it a sense of urgency not present there. Still plenty of time to explore though. A lot of effort is given in fleshing out the world, so it doesn't feel like the normal open world grind, even though the base components aren't real far off from most other open worlds. But there's enough of a spark that it still feels really different
9
SleveMcD
Promise Mascot Agency is a unique cross between a Yakuza drama and a light open world reminiscent of GameCube/PS2 era games like the Simpsons Road Rage. It's light on challenge, but feels great to play. You drive around a cursed town in a truck that engages well with the game's bouncy physics, and manage an agency. The writing is full of heart, humor, and existential dread. Relationships between characters are well explored. The soundtrack is great. I don't tend to like games that are on the less challenging side, but this is a special exception. I could not put this down for over 25 hours.
10
RetroHead7
This game is proof to me that game reviews don’t always make sense — it deserves a much higher score than the one it’s been given here. To briefly describe it: it’s a management game centered around running an agency for “mascots” that you collect from all around the game’s world. Speaking of that world — let me just say, it’s unlike anything I’ve ever seen before. It’s a magical world, and simply driving around in it is a joy on its own. You drive an old car that you can keep on upgrading (to move faster or even FLY), roaming the world in search of mascots. Once you find them, you send them on jobs to earn as much money as possible. You also need to take care of them and maintain good relationships with your employees. The dialogues are engaging and often hilarious, and the companion character, Pinky, is one of the funniest video game characters I’ve encountered. You might not enjoy this game if you’re not into driving or management titles, or if you find dialogue-heavy games boring. But for me personally, the story and its dialogues were top-tier, and the game’s enchanting atmosphere makes it one of my favorite games in recent years. I definitely recommend this game, especially if you're looking for a unique experience.

Promise Mascot Agency

Released On: 
Apr 10, 2025
Metascore
Generally Favorable
77
User score
Generally Favorable
8.2
My Score
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Metascore
Generally Favorable
74% Positive
14 Reviews
26% Mixed
5 Reviews
0% Negative
0 Reviews
  • All Reviews
  • Positive Reviews
  • Mixed Reviews
  • Negative Reviews
Apr 7, 2025
100
GAMINGbible
This is a story of love, learning to love yourself, and owning your identity. It's a welcome message in a world that so often feels filled with hate and obstructions to people who just want to be themselves. It’s not an overly pushed political or social point, but you can’t help but smile as you see underdogs get their chance to overcome and thrive. Weirdos make the best people, after all.
Apr 7, 2025
90
PCGamesN
Promise Mascot Agency's Kaso-Machi is an unforgettable setting packed with mysteries, mascots, and chaos. It somehow crams together almost any genre you might care to mention, from management sim to open-world RPG, and it does it all with style and heart.
User score
Generally Favorable
77% Positive
20 Ratings
15% Mixed
4 Ratings
8% Negative
2 Ratings
  • All Reviews
  • Positive Reviews
  • Mixed Reviews
  • Negative Reviews
Jan 2, 2026
10
ashrunner
Most fun I've had with a game in years! It's like Yakuza 0 substories cranked to 11, but the cash crunch still gives it a sense of urgency not present there. Still plenty of time to explore though. A lot of effort is given in fleshing out the world, so it doesn't feel like the normal open world grind, even though the base components aren't real far off from most other open worlds. But there's enough of a spark that it still feels really different
Jun 1, 2025
10
RetroHead7
This game is proof to me that game reviews don’t always make sense — it deserves a much higher score than the one it’s been given here. To briefly describe it: it’s a management game centered around running an agency for “mascots” that you collect from all around the game’s world. Speaking of that world — let me just say, it’s unlike anything I’ve ever seen before. It’s a magical world, and simply driving around in it is a joy on its own. You drive an old car that you can keep on upgrading (to move faster or even FLY), roaming the world in search of mascots. Once you find them, you send them on jobs to earn as much money as possible. You also need to take care of them and maintain good relationships with your employees. The dialogues are engaging and often hilarious, and the companion character, Pinky, is one of the funniest video game characters I’ve encountered. You might not enjoy this game if you’re not into driving or management titles, or if you find dialogue-heavy games boring. But for me personally, the story and its dialogues were top-tier, and the game’s enchanting atmosphere makes it one of my favorite games in recent years. I definitely recommend this game, especially if you're looking for a unique experience.
Apr 7, 2025
85
Checkpoint Gaming
Promise Mascot Agency is bizarre, hilarious, stylish, and incredibly fun. It gets its hooks into you with its brilliant world-building, wicked sense of humour, and thrilling narrative, then delivers a blend of gameplay systems that combine into something truly unique. There are a few quality-of-life bugbears, but these pale in comparison to the wealth of content that this game has to offer.
Apr 7, 2025
80
VG247
Promise Mascot Agency’s a good time. Uniquely charming enough that it doesn’t fall into the trap of being as dry as Michi’s ideal Saturday night, but with enough rough edges that it’d need to work on itself a bit before it could run for mayor of whichever cursed town all of the truly great games inhabit.
May 23, 2025
75
Adventure Game Hotspot
It may not be everyone’s cup of tea, but for those looking something unlike anything else out there, Promise Mascot Agency offers a bizarre flavor of storytelling that feels inventive and fresh. It doesn’t have the staying power to keep its repetitive gameplay interesting throughout, but the richness of the world and unapologetic insanity more than make up for its excesses.
Apr 17, 2025
60
Edge Magazine
Crucially, we never lose our will to continue. [Issue#410, p.114]
Apr 7, 2025
60
Creative Bloq
There's genuine charm in Promise Mascot Agency that will definitely appeal to audiences already into Japanese culture and crime drama. Just be prepared to wade through the busywork of the management sim side to enjoy it.
See All 20 Critic Reviews
Dec 25, 2025
9
SleveMcD
Promise Mascot Agency is a unique cross between a Yakuza drama and a light open world reminiscent of GameCube/PS2 era games like the Simpsons Road Rage. It's light on challenge, but feels great to play. You drive around a cursed town in a truck that engages well with the game's bouncy physics, and manage an agency. The writing is full of heart, humor, and existential dread. Relationships between characters are well explored. The soundtrack is great. I don't tend to like games that are on the less challenging side, but this is a special exception. I could not put this down for over 25 hours.
Apr 24, 2025
9
Jgitw
This is a rare case where I'm like; this meta score is just wrong. This is as easy 8.5 or even 9/10 game — imaginative, bizarre, hilarious, and a genuinely enjoyable mini open world.
Apr 18, 2025
9
Geng1s
I love a ridiculous game straight forward mechanics and plenty to explore, this hit the mark. I can’t really summarise what genre this is but chances are if you watched the trailer and thought “this is a bit of me” you probably won’t be disappointed. Only drawbacks is it’s a little easy and a smidge repetitive.
See All 5 User Reviews
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SummaryFrom the creators of Paradise Killer comes the world’s first (and best) Open World Mascot Management Crime Drama: this is Promise Mascot Agency. Crime! Drama! Intrigue! What has happened to Michi? Michi, a disgraced yakuza lieutenant, is exiled to a cursed town to turn a bankrupt mascot agency into a profitable enterprise. As he st... Read More
  • PC
  • Xbox Series X
  • Xbox One
  • Nintendo Switch
  • PlayStation 4
  • PlayStation 5
Apr 10, 2025
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