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- Summary: The debut full-length studio release from Canadian twin sister duo Softcult was self-produced.
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- Record Label: Easy Life Records
- Genre(s): Alternative, Pop/Rock, Alternative/Indie Rock
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Score distribution:
- Positive: 4 out of 5
- Mixed: 1 out of 5
- Negative: 0 out of 5
- Feb 4, 2026Softcult’s debut album is a confident evolution of their prickly punk but also sees them pushing into bold new territories.
- Feb 4, 2026It’s proudly political, but Softcult have an incredible way of making ugliness sound gorgeous through dreamy tones and a good helping of distortion and reverb.
- Feb 4, 2026Some of their most effective songwriting to date. The hazy, swirling sound is as beautiful as ever – see the silken Pill To Swallow and the gossamer-like I Held You Like Glass – but this time, they’ve spun it into more impactful shapes.
- Feb 11, 2026While at points lingering a little too long, ‘When A Flower Doesn’t Grow’ is a solid outing overall, able to pack a striking punch alongside its messages of genuine substance.
- Feb 4, 2026At its best, the music accentuates the songs’ difficult subject matter. At other times, it becomes monotonous, with the immersive layers distracting and turning into a wash of indistinguishable noise.