Being Gordon Ramsay

A surprisingly enjoyable new series. It offers an insight into the hospitality business, a psychological study of a man driven to launch yet more restaurants despite already having 95 of them, and the chance to follow Ramsay’s latest project through various Grand Designs-style calamities.

Fluffy nonsense with occasional nuggets of insight. Enjoy or don’t.

This was really an elongated ad for Ramsay’s new Bishopsgate venture and the wider empire, but it did show him as a human whirlwind — a man who thrives on intense pressure when he must be easily rich enough to retire in luxury now.

Unless you’re a Gordon Ramsay completist, Being Gordon Ramsay feels like it’s going to be six episodes of of the same pleasant but dull Ramsay promotional material that we saw in the first episode.

Being Gordon Ramsay fails to deploy its best asset: Ramsay’s honesty. In its fixation with providing an effective advert for 22 Bishopsgate, the show fails to pick up far more intriguing threads.