Critic Reviews

It is a fascinating, horrifying story and Klayman eschews any tricks or gimmicks — bar some lively collage animation — to allow this explosive narrative to evolve through the eye-opening experiences of those who lived it.

The movie is a worthy examination of the culture surrounding Abercrombie and why it became so toxic—and how we followed suit—but it could’ve been a slightly more rounded-out story had it focused on all elements of the company’s biases.

While this documentary from Alison Klayman can be insightful in taking us inside a phenomenon, its approach can be too broad, with filmmaking that relies on its own weaning sense of trendy.

When the film drifts into the larger discourse of Abercrombie’s fall, it favors simplistic answers — namely the democratization of social media — over a more critical interrogation of why Abercrombie fell, and how they are still trying to claw their way back to relevancy.

The doc circles its subject with a mix of fascination, reverence and minor disgust.

Cathartic and outrageous as it can be to hear the juicy — but wildly unsurprising — details of how Abercrombie operated behind the scenes, Klayman’s film doesn’t ground them in any greater sociopolitical context.

While the movie provides encouraging evidence of how much societal sensibilities have changed, it is fundamentally dressing up well-worn material.