SummaryAbercrombie & Fitch conquered malls in the late ‘90s and early ‘00s with gorgeous models, pulsing dance beats and a fierce scent. But while the brand was running white hot, its popular “all-American” image began burning out as controversy came to light surrounding its exclusionary marketing and discriminatory hiring.
Directed By:Alison Klayman
White Hot: The Rise & Fall of Abercrombie & Fitch
Metascore
Mixed or Average
48
User score
Generally Unfavorable
2.5
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Top Cast
Metascore
Mixed or Average
43% Positive
3 Reviews
3 Reviews
57% Mixed
4 Reviews
4 Reviews
0% Negative
0 Reviews
0 Reviews
Apr 15, 2022
80
It is a fascinating, horrifying story and Klayman eschews any tricks or gimmicks — bar some lively collage animation — to allow this explosive narrative to evolve through the eye-opening experiences of those who lived it.
Apr 20, 2022
64
The movie is a worthy examination of the culture surrounding Abercrombie and why it became so toxic—and how we followed suit—but it could’ve been a slightly more rounded-out story had it focused on all elements of the company’s biases.
Apr 19, 2022
63
While this documentary from Alison Klayman can be insightful in taking us inside a phenomenon, its approach can be too broad, with filmmaking that relies on its own weaning sense of trendy.
Apr 21, 2022
50
The doc circles its subject with a mix of fascination, reverence and minor disgust.
Apr 18, 2022
50
When the film drifts into the larger discourse of Abercrombie’s fall, it favors simplistic answers — namely the democratization of social media — over a more critical interrogation of why Abercrombie fell, and how they are still trying to claw their way back to relevancy.
Apr 14, 2022
42
Cathartic and outrageous as it can be to hear the juicy — but wildly unsurprising — details of how Abercrombie operated behind the scenes, Klayman’s film doesn’t ground them in any greater sociopolitical context.
Apr 20, 2022
40
While the movie provides encouraging evidence of how much societal sensibilities have changed, it is fundamentally dressing up well-worn material.
User score
Generally Unfavorable
17% Positive
1 Rating
1 Rating
17% Mixed
1 Rating
1 Rating
67% Negative
4 Ratings
4 Ratings
Apr 23, 2022
1
Just a series of interviews that uncover mostly nothing about the company led by closeted-homosexual Mike Jeffreys. A very limited documentary that holds nothing when compared to other recent corporation failure documentaries such as The Inventor (about Theranos) and WeWork: The Making and Breaking of a 47 Billion Unicorn. These, in turn, are also far surpassed by their dramatized counterparts The Dropout and WeCrashed. Basically, don't waste your precious time looking for insights or entertainment in White Hot.
Apr 20, 2022
0
More woke crap no one will watch. Cancel Netflix. More woke crap no one will watch. Cancel Netflix.
Production Company:
- AliKlay Productions
- SecondNature
Release Date:Apr 19, 2022
Duration:1 h 28 m
Rating:TV-14
Awards
Hollywood Critics Association Television Awards
• 1 Nomination
