Critic Reviews

Mr. Fisher-Cohen captures Mr. McMillan's transformation from a guy with a funny look and line into someone who believes his own hype and misconstrues his Warholian 15 minutes for widespread popularity and influence. It's a dismaying portrait and, here in the YouTube age, a direct hit.

Damn! clearly knows a thing or two about fameballs, but it leaves the rest of the heavy lifting to the viewer.

Damn! would be a more insightful condemnation of the exploitation process if it didn't reek so strongly of exploitation itself.

The director ultimately treads too fine a line between exposé and cash-in, in part because he belabors his thesis. Sure, McMillan is at least half charlatan, but 20 minutes into Damn! it's clear that he's also a sad, possibly disturbed man who needs a compassionate caseworker more than the attention of a fickle public or ambitious documentarian.

Even at 73 minutes, the film is, well, too damn long.

Little more than a rehash of old news.