User Reviews

Morgan Spurlock is not a skilled filmmaker. Why should we expect to be entertained by his next venture in selling crap cinema? Documentary or not, it's not interesting, Morgan.

The film is perhaps too light-hearted and not as cutting as it needs to be but it retains its message throughout, albeit to different extents.

A vast improvement over Spurlock's freshman effort. This time he takes a much more ambiguous position, neither approving of nor altogether discrediting the overuse of product placement in the media and our everyday lives. After riding a high horse on the subject of fast food in Supersize Me with questionable (at best) results, he decides this time to take a more muted and neutral stance. His intention in this film seems to be more about informing than finger-wagging, which shows a huge growth of character and maturity from his previous film. Crisp and entertaining but still harmed by a lack of interesting subject matter. I also tried POM Wonderful after seeing this film. It's good!

I absolutely loved this movie! It is completely hilarious, caught my attention the entire movie, and I left the theater with a smile on my face. I highly recommend this movie - I hope Morgan hits his $10,000,000 goal so that POM Wonderful will pay for their sponsorship of the movie. In what other film will you see the filmmaker bathing a pony in a tub?

[SPOILER ALERT: This review contains spoilers.]

This time, doc director Morgan Spurlock takes product placement to the ultimate level. He determines to finance the film entirely from sponsors and we are treated to his process. Turns out it's is not just informative, but highly entertaining.