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Description: In booming 1970s Houston, one thing wasn’t thriving – the city’s pro football team. That was until Bum Phillips arrived, bringing with him a blend of cowboy charm and coaching genius. By embracing a family-first culture and recruiting players others had written off, Bum crafted a team that not only competed against the mighty Pittsburgh Steelers but also captured the hearts of an entire city. At its core, “Luv Ya, Bum!” is more than a sports documentary – it’s a testament to the power of leadership, community, and the enduring impact of Bum’s legacy, now carried forward by his son Coach Wade Phillips and grandson Coach Wes Phillips.