Selfie

Both the title and the first few minutes ... nearly ruin what could turn out to be a charming show. ... Fortunately, the tone starts to shift, soften, and gain stronger comic footing. ... Additionally, almost all of the snarky skewering of the corporate environment of Henry and Eliza’s Big Pharma workplace radiates the same wonderfully acidic tone as Better Off Ted.

The winner tonight is "Suburgatory" creator Emily Kapnek's "Pygmalion"-inspired Selfie, whose pairing of Gillan and Cho is also inspired.

By the end of its premiere, Selfie became a watchable show with actual potential. I'm just not sure most people will be able to hang in there that long to see it unfold.

Selfie needs to be either a little more grounded or a little more campy depending on what it wants to highlight, but this in-between kinda-real-kinda-bubblegum world makes everyone seem slightly out of place.

The premise still seems shaky, but the final few minutes may earn Selfie a second look.

There's some charm here, but it's as fleeting as a tweet.

There's the usual assortment of quirky neighbors/co-workers, none of whom register as more than caricatures in the pilot, and the social media buzzwords sprinkled with abandon throughout the pilot comes off as hashtag desperate.... Selfie is actively grating.