Generation P

Generation P is worth struggling through, even if it boggles you. In many ways, it's a keyhole into the future of the entire world.

Delivers a brave, head-spinning commentary on the potency of advertising and the seduction of the soul.

The movie contains enough fresh insanity and inventive visuals to make it an amusing cyberpunk extravaganza for most of its protracted running time.

Generation P appears to be Russian slang for Generation Perestroika and "The Pepsi Generation," which nicely reflects this film's cockamamie spirit, sort of a cross between "Mad Men" and an acid trip.

The film is incredibly cynical, but the experience of watching it is occasionally joyful in its sense of freedom.

Generation P is long and incredibly dense, but it's never boring - it's too wild and unhinged. The more you know about the past 20 years of Russian history, the more you stand to "get" from its coded references, though as with the not-totally-dissimilar "Holy Motors," deciphering every frame might be beside the point.

An audacious, messy and sometimes inspired look at an out-of-work poet struggling to find his way in post-Communist Russia, plays like a metaphysical Moscow version of "Mad Men" - on acid.